Collected since January 2020, the HubSpot Team has analyzed millions of data points across +100k customers — and consolidated these metrics into actionable benchmarks — so you can make data-backed decisions to inform strategy.
New Data Trends + Predictions for November:
Looks like folks are getting their holiday shopping done early, suggested by a spike in Contact Growth across industries, especially consumer goods
Ad Spend is up 48% after dipping in September, however this recovery was not displayed by large companies
Sales Calls hit an all time high - a pattern we also observed last year - which leads us to predict a drop in November and December...stay tuned
Wondering how businesses like yours compare? Drill down into the data yourself — with custom filters for company size, region, and industry.
P.S. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. Learn how to distribute valuable, relevant, and consistent content with this free 32-page workbook.
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