ByteDance's latest app Lemon8 is quickly picking up steam in the U.S. With so much scrutiny around TikTok, does it make sense for marketers to invest in the new app?
Despite many social platforms investing in social tools, not every social media store or shop takes off. We dig into consumer data to learn why some people choose not to shop directly on social platforms and give tips on how to persuade them to trust your business page, shop, and products.
Online forms are one of the key ways your target audience can initiate a connection with you. Learn how to get the most from your forms in this ultimate guide.
To help you build customer data-gathering processes that are trustworthy, transparent, and effective, we asked 600+ consumers what brands need to do to make them feel comfortable sharing their data.
As a marketer, knowing where your target audience goes and how they use different platforms can help you develop a strategy that meets them where they are. Here's a detailed guide to just exactly what consumers love doing on social media.
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