If you've spent time on TikTok in the past year, you've likely heard the name Alix Earle.
With over 5.3 million followers on the platform, Earle is one of TikTok's top creators earning up to $70,000 per sponsored post. While on a trip to Europe with 11 friends, Earle learned the house they reserved through Booking.com didn't actually exist, leaving them stranded with nowhere to stay.
Earle posted on TikTok about the situation, in a video that earned 3.9 million views catching the attention of Airbnb.
Within 24 hours, Airbnb arranged for the group to stay in a villa nearby. Again, Earle went on TikTok to share how Airbnb reached out to help and posted a tour of the villa the group moved to for the duration of their stay in Italy.
This video has over 3.8 million views, painting Airbnb in a positive light.
While the details of the exchange are unclear (Did Airbnb comp the group's stay at the Villa? How much was the group's stay worth?) Airbnb has earned nearly 4 million impressions from Earle's post likely for less than her typical $70,000 fee.
Airbnb was clearly ready to pick up the ball after Booking.com fumbled and jumped on the opportunity to be featured.
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