How Wellness Marketing Is Changing In 2023

Here's how the popular prescription drug is changing the way wellness companies are marketing to their customers. 

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  June 14, 2023 Welcome to The Lead by HubSpot Marketing. Tap in for campaign deep dives, the latest marketing industry news, and insights from HubSpot's media team.  How Ozempic Ushered In the Next Wave of Wellness Marketing In 2023, Ozempic has been the wellness buzzword of the year — and it's changing how wellness companies market to customers. Ozempic (and the similar Wegovy) is a medication approved to treat type 2 diabetes that can cause weight loss with continued use. Last year it gained popularity for its weight-loss effects, leading to a shortage. How Ozempic Brought Back "Weight Loss Marketing" In the 2010s companies that focused on weight loss experienced a period of decline and wellness marketing emphasized terms like "strong" and "self-care" instead of "weight loss." Now, the pendulum is swinging the other way. After the recent closure of Jenny Craig due to financial issues, weight loss companies are diversifying their services to remain profitable. Ro, Noom, and WW are offering weight loss drugs via telehealth. Earlier this year, Ro ran a campaign of ads including TV spots, influencer marketing, and signage at New York subway stations to promote Wegovy prescriptions. Read the full story Elsewhere in Marketing TikTok's creator studio is now offering an AI-powered script generator to streamline video creation. Grow your email list on Twitter: the platform may soon allow creators to collect follower email addresses (with consent).  LinkedIn is now letting businesses slide into DMs – business pages can now use direct messages.  Why U.S. federal agencies are no longer using TikTok advertising.  Build a Video Strategy to Drive Growth Video is the most effective marketing tool for engagement and ROI. Join us to learn how to build an effective video strategy for your team in 2023. Read more From the HubSpot Marketing Blog Catch up on the latest and greatest content.  10 ChatGPT Alternatives for Marketers AI Advertising: Pros, Cons, Tips & Examples How to Become an SEO Expert, According to HubSpot's SEO Team Useful Links HubSpot Blogs The Hustle Newsletter HubSpot YouTube Channel HubSpot Marketing Blog The Hustle Blog HubSpot Podcast Network Update language | Actualiza el idioma | Changer la langue | Sprache ändern | Atualize idioma | 受信言語を更新する HubSpot, 2 Canal Park, Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences