Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data.
According to volunteer moderators (who are critical to Reddit's operating model), the change will price out third-party applications that help them facilitate conversations on the platform. In response, over 8k subreddits have become private since June 12, essentially going dark and causing a 6.6% traffic dip for the online forum.
Reddit's CEO has continued to stand firm in the company's decision to limit access to its API, leaving the end of the strike in limbo and putting brands that advertise on the platform in a tough spot.
How Advertisers Are Approaching the Reddit Blackout
Nearly 49% of Reddit's traffic comes from organic search, and having a sizeable portion of content down can limit the reach of ads running on the site. With so many unknowns about whether ads on the platform can produce a meaningful ROI, advertisers are raising concerns about running campaigns on the platform.
According to Digiday, some agencies have already begun shifting dollars away from Reddit in favor of platforms like TikTok, Instagram, Facebook, LinkedIn, and Quora.
If the standoff continues, Reddit isn't the only company that could lose ad dollars — the third-party apps that rely on its API could lose out on advertising revenue as well.
LinkedIn is phasing out some of its creator tools including carousel posts and profile videos on June 26.
Get ready: Google Universal Analytics is going away on July 1. Make sure you switch over to Google Analytics 4 to avoid losing site data.
Meta just introduced Voicebox, a generative AI tool that helps creators edit audio, allows users to generate messages in foreign languages using their own voices, and makes content more accessible for hearing-impaired users.
The Future of AI-driven Marketing: Join Typeform and HubSpot for a webinar on how AI is transforming customer engagement and experience—and what's coming next.
Market insights on leveraging partners to drive revenue based on a survey of over 200 marketing and sales leaders. Executives from Zapier, Semrush, Boston Consulting Group, and Demandbase offer their perspectives and insights on partner led growth
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